xto
1653
I've found 36 distinct families for Pateck so far.... and that's not including the new one :-)
Advanced Research
Aquanaut
Beta 22
Calatrava
Celestial
Chronograph
Complications
Ellipse
Fagiolino
Flame Lugs
Golden Ellipse
Gondolo
Grand Complications
Grande Ellipse
Hourglass
Jumbo Beta 21
La Flamme
Les Grecques
Manta Ray
Nautilus
Neptune
Other
Pagoda
Round
Sculpture
Squelette
Tank Moderne
Tasti Tondi
Tegolino
Tiffany
Tonneau
Top Hat
Travel Time
Twenty-4
Vintage
World Time
Brand identity and model counts
As my curation of wristwatch data continues, it's clear that some brands build identity by concentrating on a few model families (e.g., Breguet, with 8) while others go the other extreme (Ulyse Nardin with 42). It feels a bit like Apple vs almost anyone e...
I was just thinking about this very conundrum….
Omega being a good example of the reverse. Both valid ideas. Can you introduce many models without denigrating the core branding? I’m an omega fanatic but at this time I’m hard pressed to make the case for yet another one but there are let’s say maybe 3 m...
Omega was in the middle, closer to Breguet - they have pretty good, pretty complete and (pretty) consistent data on their website and it seems to reduce to 14 model families, across some 4000 references!:
Constellation De Ville Dynamic Flightmaster Geneve Memomatic Museum Railmaster Renaissance Seamaster Specialities Speedmaster Speedmaster 38 Speedmaster '57
this way
160th Anniversary 175th Anniversary Monopoussoir Alexander the Great Astrolabium Berlin Blast Blast Skeleton X Caprice Classic Diver Diver X Dual Time Executive Freak Freak Cruiser Genghis Khan GMT +/- GMT Dual Time GMT Perpetual GMT-Master II Hour Strike...
pros and cons of sticking to a few model families?
Look at AP which turned to be "The Royal Oak Company" Or Patek, which was on it's way to be the NutiNaut company, Rolex, Omega, Tag , IWC etc, have their families, they are not a "single" line company...
I've found 36 distinct families for Pateck so far.... and that's not including the new one :-)
Advanced Research Aquanaut Beta 22 Calatrava Celestial Chronograph Complications Ellipse Fagiolino Flame Lugs Golden Ellipse Gondolo Grand Complications Grande Ellipse Hourglass Jumbo Beta 21 La Flamme Les Grecques Manta Ray Nautilus Neptune Other Pagoda ...
Interesting.
But I think there are some "families" which are not really families even if they were given a name . Advanced Research for example, is a "serial" watch with added something in the movement. The fact that they took annual calendar and added a new silicon s...