If you're in Geneva for the GPHG awards or the big auctions, the Only Watch Auction is definitely worth attending. I would say, 2021 was an extremely unusual year... You had people whom had come into tremendous wealth due to the pandemic, you also had the mentality that you only live once and that you could die from a horrible virus at any moment, and you also had the knowledge that money wasn't worth anything at the time. So 2021 was an exciting year. I can't forecast it to be continuously that good every year. If you have an interest, I highly suggest you go and attend, but attend without too high of an expectation. Also, the Dubai Watch Week is another event I highly recommend - that one is worth flying out for. You get up close with industry leaders at Dubai Watch Week thanks to their booth/conference center arrangement. And the event is geared towards watch collector clients - it's not a trade show event that's geared towards industry personnel for jewelry store owners/buyers and journalists. See also the post I made above responding to Jleno - the event definitely has a large amount of people crammed into a large room. All the attendees are wealthy and privileged; that being said, some guests behave well and sometimes larger groups generally behave noisily. Personal security is generally not allowed and have to wait outside. It's certainly a prestigious event. If you decide to come, try to get into GPHG (call brands you're a big client of and ask if they can help you get a ticket) and line up some visits with some watchmakers. I'm not sure if I recommend you to fly out for the auction alone that you'll think it's a good use of your time - I see some risk on that one. Dubai Watch Week is definitely worth considering to fly out for though.