Horological Meandering

Zenith enjoys a lot of attention on the WatchProSite platform. WatchProSite even had a special edition historically inspired Zenith made for our members that was presented to the world by none other than Jean Claude Biver! WatchProSite’s Silicon Valley Mo...  

Marketing it key these days in the so called internet world. You lay out some good points.

Some of the key points in here are a shortened version of a lecture I prepared that was cancelled due to COVID.

These students always eat big dinners (it's kind of a buffet) and then they get sleepy during the lectures.

It is mandatory to find alternatives in these uncertain times, in order to keep the contact between customers and brands. BUT it will never replace reality, real experiences, real meetings. If brands think that virtuality can replace reality, then it is t... 

The so called, upscale experience.

Holy cow. I hope the tip isn't huge. We tip restaurant servers 15% or more in America. To tip even 10% on a watch is HUGE! YIKES!!!!

deducting for any "oops, I'll get you another table setting, sorry we forgot"

If we apply that concept to watches, $$$$$$

Sometimes the wine bill is bigger than the meal bill. But the Sommelier didn't come out once to do the whole decanter performance with the cart, match, etc. So I'm not inclined to tip heavily on the wine. Since restaurants have a 4x markup on wine, I expe... 

I think you'll be remembered in history for many of your phrases Amanico. One of them might be, "If brands think that virtuality can replace reality, then it is the beginning of the end." Excellent statement! Not to puff ourselves and to be self-important... 

Then they might show us the back of the case, or tell us how thick the case is. Whereas I am sure it's some marketing person who decides whether you get a deployant buckle or 3 straps with the watch you are buying. Nicely done Patrick, thanks. Mike ...  

I was thinking of suggesting the same thing! Geniuses think alike! But I decided to cut all the suggestions as the post was getting very long. I think it's 2000 words. I was afraid nobody would read it since it was so long!

It's been several years since I was part of a brand's advisory board... Hard to say if the brand really took what we advised to heart. It was a one way street, we gave them our opinions, they took notes or video recorded. But then they didn't tell us if t... 

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Thank you for your generous comment again! And thanks for reading it. It's a long read! I cut a lot of the more critical parts out because I didn't want to upset whichever company made Zenith's website.

Thank you for reading and commenting! It was a long read!

I'm not sure the majority of customers, repeat type customers that is, will be willing to pay MSRP to a watch manufacturer on an e-commerce site, I won't. There may be a rare special instance but it would not be the norm for me. The relationship built wit... 

But let's say this. Let's agree that most of the time the salespersons at the stores don't know a tremendous amount about the product. E Commerce if done well could educate everyone thoroughly about the product. I see more lackluster presentations at stor...