The way the brand is muddling along, there won’t be any favorable changes in the way it’s perceived. (Seems to me JLC’s way of trying to boost resale values is to just keep raising SRPs.)
Still, I keep hoping for actually interesting new products that are accessible to non-oligarchs every time there’s an announcement. I doubt the recent releases of hypertimepieces have meaningful halo effects on the rest of the catalog.