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Brand identity and model counts
As my curation of wristwatch data continues, it's clear that some brands build identity by concentrating on a few model families (e.g., Breguet, with 8) while others go the other extreme (Ulyse Nardin with 42).
It feels a bit like Apple vs almost anyone else and I must admit that my sense of Breguet's identity is stronger than any other brand's.
For the marketing whizzes out there, what are the pros and cons of sticking to a few model families vs spawning many?
If it's of interest, i would be happy to share the (still developing) list if someone could advise me on the best way to insert a formatted table (not much, just models indented under each maker name, or something like that). When I try to capture the table as an image it seems to appear here either too large or too small!
Brand identity and model counts
As my curation of wristwatch data continues, it's clear that some brands build identity by concentrating on a few model families (e.g., Breguet, with 8) while others go the other extreme (Ulyse Nardin with 42). It feels a bit like Apple vs almost anyone e...
I was just thinking about this very conundrum….
Omega being a good example of the reverse. Both valid ideas. Can you introduce many models without denigrating the core branding? I’m an omega fanatic but at this time I’m hard pressed to make the case for yet another one but there are let’s say maybe 3 m...
Omega was in the middle, closer to Breguet - they have pretty good, pretty complete and (pretty) consistent data on their website and it seems to reduce to 14 model families, across some 4000 references!:
Constellation De Ville Dynamic Flightmaster Geneve Memomatic Museum Railmaster Renaissance Seamaster Specialities Speedmaster Speedmaster 38 Speedmaster '57
this way
160th Anniversary 175th Anniversary Monopoussoir Alexander the Great Astrolabium Berlin Blast Blast Skeleton X Caprice Classic Diver Diver X Dual Time Executive Freak Freak Cruiser Genghis Khan GMT +/- GMT Dual Time GMT Perpetual GMT-Master II Hour Strike...
pros and cons of sticking to a few model families?
Look at AP which turned to be "The Royal Oak Company" Or Patek, which was on it's way to be the NutiNaut company, Rolex, Omega, Tag , IWC etc, have their families, they are not a "single" line company...
I've found 36 distinct families for Pateck so far.... and that's not including the new one :-)
Advanced Research Aquanaut Beta 22 Calatrava Celestial Chronograph Complications Ellipse Fagiolino Flame Lugs Golden Ellipse Gondolo Grand Complications Grande Ellipse Hourglass Jumbo Beta 21 La Flamme Les Grecques Manta Ray Nautilus Neptune Other Pagoda ...
Interesting.
But I think there are some "families" which are not really families even if they were given a name . Advanced Research for example, is a "serial" watch with added something in the movement. The fact that they took annual calendar and added a new silicon s...