Longines at Baselworld 2013 presented by Marcus Hanke
This
year Certina and Tissot are celebrating their anniversaries, while last
year it was Longines’ turn. To celebrate its 180th anniversary,
Longines released a large array of great new watches in the Anniversary
and Saint Imier-collections. However, there was some serious delay in
getting these watches to the dealers, unfortunately.
This year,
the manufacturer seems to consolidate the growth of its line-up, so the
number of novelties is not very large. Additionally, there are no
completely new models, but rather new variants of existing models, the
only exception being the three-piece series “Heritage Military 1938”.
To
begin with, last year’s limited edition ladies’ timepiece “Grande
Classique” has received a non-limited counterpart, with less diamonds on
the bezel - 100 jewels, to be exact.
The
Conquest Classic series has got a few nice additions: The ladies’
variant has a diameter of 29.5mm and is equipped with the self-winding
cal. ETA 2000 movement. It is offered in a manifold of versions, with or
without diamonds on bezel and/or dial, stainless steel, 18k gold, or in
combination, dials in mother of pearl, black or white.
The
gentlemen’s three hands watch is 40mm wide and powered by the ETA
2892A2. It, too, comes in several variants of case material and dial
colours.
Most interesting model in my opinion
is the chronograph, which is similar to last year’s St Imier
collection, but has an - Omega-inspired - deck plank-like dial
structure. The case is 41mm wide and also available in steel, steel-gold
or 18k gold.
Most interesting, however, is the
movement: The cal. Caliber L688.2 (ETA A08.L01), an iteration of the
well-known ETA 7753 (which again is the tri-compax variant of the 7750)
was developed exclusively for Longines and features a column-wheel
chronograph mechanism and a power reserve of 54 hours.
The
next series receiving some facelift is the Hydroconquest line of diving
watches. The changes on the three hands timepieces are not spectacular,
and limited to some spots of colour on the register and/or the bezel.
Diameters are 39 and 41mm, movement is the ETA 2892A2.
Of more interest is the new
Hydroconquest chronograph, which also receives the exclusive cal. 688.2
movement with column wheel. I like that the dial discontinues the
oversized numerals that had cluttered the counters of the predecessing
7750 version. However, the date window at 4:30 is a bit disturbing in
the layout, which altogether appears rather busy.
Finally,
a completely new series of three timepieces is launched as the Heritage
Military 1938, some very soberly designed, classic military/pilot style
watches with steel cases, onion crowns, black dials with large luminous
Arabian numerals.
The three hands model is 40mm wide and equipped with the ETA 2892A2.
In
my opinion the timepiece more refined in style and mechanics is the 24
hours model with the second time zone. Its 42mm case is nicely filled by
the ETA A07 171 Valgranges movement.
Finally,
the Military 1938 chronograph is 42mm wide and features a classic
bi-compax layout with small second at 9 and 30 minutes counter at 3. Its
movement is not the column wheel cal. L688, but rather the more
conventional ETA A07 231 Valgranges, the enlarged variant of the 7750.
This message has been edited by Marcus Hanke on 2013-05-29 06:30:42
This message has been edited by AnthonyTsai on 2013-05-29 08:57:23 This message has been edited by MTF on 2013-06-01 10:49:19
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Longines at Baselworld 2013 presented by Marcus Hanke This year Certina and Tissot are celebrating their anniversaries, while last year it was Longines’ turn. To celebrate its 180th anniversary, Longines released a large array of great new watches in the ...
The miltiary is a nice looking piece, but with a date??? If only Longines could go for a nice movement for their chronograph... Yes, yes, I know, I sound like a broken record, but when you know the glorious past of this brand, it is a pity to see the pres...
At least, one watch without... but no, the whole collection was with this date. So I asked them why because I would never buy such kind of watch with a date. Answer: people prefer with the date, some don't but at the end, there are more people in the firs...
... who forget the date within a few hours. Looking on the phone is no alternative: open protective cover, push button to activate smartphone, wipe over screensaver/star screen, and - in my case - start calendar app, vs. looking on the wrist. I have only ...
I got a watch without the date. Esthetic wise is cool but I learned that I'm a "date depended" and the watch entered the long list of ex-watches. Of close, since we all have our psiquic issues, I cannot resist a watch with the date at 4:30. Irresistible! ...
That Swatch is doing across their entire line. Longines is targeting the upper entry level watches and they should be successful with this approach. Of course, they are far from their glorious past but Swatch needs to fill all market spaces. Cheers, Nilo
yep i think your right Nico. Longines have a long hook up with swissair as no one else has bought their watches for several years :) G On 2 Jun 2013 21:26, "www watchprosite" *Alert from:* www:watchprosite > *Posted By:* amanico (registered) on June 2nd, ...
ah Marcus you have ruined my dreams by showing it to me. its got a date and too busy so i dont want it anymore. woe is me :) best G *Alert from:* www:watchprosite *Posted By:* Marcus Hanke (registered) on June 2nd, 2013 - 12:20 *Title: You mean this 24 ho...
if timeless in the sense that boredom never ages. However I do appreciate the Military 1938. That was the year before all hell broke loose, and I don't think this one would stand a chance in a combat situation. What is remarkable is that I actually like t...
When you see the price point of these watches and the me-too design, Swatch Group really seems to use Longines as a mass destruction weapon against brands like Tag Heuer, B&M, etc. The "sad" thing about the actual products is the "neutral" design and ...
If you look at last year's presentations, the watches are really interesting, and I think there are some collectibles among them. At my local Longines dealer, I checked out the weird-looking slanted big monopusher chronograph with the hunter case. This is...