Breaking news: LVMH announces merger of Zenith and TAG Heuer!
Dear All: the recent news from Bulgari appear to indicate a trend, as the news I got today regarding LVMH indicate: TAG Heuer, Zenith and Cortech (watch case manufacturer) have merged! In December 2009, the watch making companies TAG Heuer International a...
Wow interesting. Seems like a good fit IMO
I just hope their new watches take more on Tag Heuer styling than Zenith styling. Cheers, Anthony
I don't
I love Zenith, the Chronomaster, Grande Class and Elite ofcourse. I DON'T like their sportmodels So I really hope they will focus on dress watches and not those very ugly Defy watches. And concerning TAG, well I don't want to bash TAG but TAG is a differe...
Tag and Zenith both have their own strengths
Yes both brands may not be on the par in terms of where they are relatively on the horological ladder, but looks like both brands are having financial difficulties which is why they're merging: “The operation is primarily of legal, financial, admini...
The structure of the merger seems to suggest that...
TAG will be the anchor brand and Zenith has been sidelined. I hope that is not true. Regards Ling
Doesn't seem to faze...
..the Swatch Group, nor Rolex, that's for sure. While Zenith is a great watch, in league with the likes of Rolex and JLC (okay, JLC better than those), I think Omega is a notch above TAG Heuer. It's the typical "merge or submerge" philosophy that Swatch G...
A tax-related merger
This merger was announced more than 3 weeks ago. It seems that this is not really a news for watch passionates, as the main rationale of the new structure is tax optimization. Since then, several top managers at LVMH have been interviewed. Philippe Pascal...
This sounds a relief to me as both brands have
its own identities and iconic design and it will be ridiculous to make sth Zenith-LV-Heuer
Consolidation doesn't seem like a bad idea in these...
...more difficult financial times. Leveraging the best that each company has to offer for the benefit of the whole, may be the only way for some of these entities to survive. I'm not necessarily speaking of this merger in particular, of course. I just thi...
Sounds as though it will bring smiles to the faces...
... of accountants rather than affecting either normal customers or watch collectors. From my personal point of view the two companies have somewhat exchanged positions in my scale of esteem. When I first started becoming interested, over ten years ago, Z...
