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Horological Meandering

...and that is likely the issue.

 

Looking at their website I saw one watch - the Pierre Arpels - that appears to be aimed at men.  The one you note above the Midnight Jour Nuit Phase de Lune is probably another possibility given it isn't encrusted in diamonds.  It seems like no matter how good their designs, complications, execution or finishing, they are going to be seen as jewelry and ladies watches.  It's a segment that they are clearly going after but it's also a segment that is regularly dismissed, or at least marginalized, by collectors and the watch press.  The automations are insanely creative and crafted to the highest standards - see Art of Complications here:  https://www.vancleefarpels.com/us/en/events/the-art-of-complications.html  But still... ladies watches and jewelry.

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