to have a full ceramic haute horlogerie watch, which you can use at home care free while even washing dishes or playing with the kids without worrying about scratching it. It is probably a light watch too, plus there is no strap, its bracelet so no sweating and discomfort in hot or humid weather. 100m water resistance more then enough… So utility wise it makes a lot of sense to me. Even if not now, in the future I can definitely see myself owning a full ceramic watch for dailying.