watches etc) But I dont understand '20th Bday IN China!' There are 200+ sovereign nations and these corp brands (now operate as trusts often) exist till perpetuity so how many of these ltd editions are we counting. The dilution is in GPs brand value IMO though EZ is a more recognized and much bigger entity. It is GP giving out their IP to lease out. Imagine a Mercedes S class with Zegna markings for 10yrs in Timbuktu .