Launched just after the financial crisis. This is what FP did, because he felt it was needed at the time. Don’t think like PP or Richemont. If he gets an idea then there is a very likely chance it will end up that way. That’s what you learn once you get to know the FPJ setup and his (relatively small) staff. It’s HIS company for good and for bad ;-) Its about HIS ideas and HIS way. I personally think that the results prove his way. Of course it doesn’t fit in with the modern world.