Jaeger-LeCoultre

amanico
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" Jubilé Time "...

We often hear about the word " Jubilé ".

When a professional soccer player retires, we attend his Jubilé match.

When you are working for many years in the same company, we celebrate your Jubilé.

We often read " Jubilé " tour for a rockband.

Some brands celebrate their Jubilé.

So, I searched into the dictionnary, to check the true definition of the word Jubilé, and I fell on this:

1/ In the Bible, this is a priviledged year, which comes every 50 years.

2/ In the Catholic Religion, this is a holy year, which comes every 25 years.

3/ Important wedding anniversary.

4/ 50th year in your job, or in your reign.

As you know, 2013 is an important year for Jaeger-Lecoultre, as the manufacture celebrates the 180th year of its birth.

But, strictly speaking, the 180th birthday cannot be considered as a Jubilé, except if you opt for the 3rd definition, the important aniversary.

Jaeger-Lecoulte celebrated two Jubilé in the last 55 years.

In 1958, with the laucn of three well known watches: The Geophysic, the Memovox World Time Ref 3160, and the Memovox Parking ( Ref 3161 ), without forgetting the Ref 2233, a simple dressy and thin watch, a lady watch, and a few clocks, such as the Ref 69, Ref 70, and even an Atmos.

- The Geophysic:



- The Memovox World Time, as featured in a catalog from 1961:



- The Memovox Parking:



- The 2233:



- The 3 " Jubilé sisters ":



- The Ref 70:



- Without forgetting the 380, a superb double face clock:



This Jubilé was largely covered in the ads, catalogs and brochures, too:







Even the American sister, Lecoultre, celebrated the event on its own way, but this is another topic I will treat later....

2/ The Jubilé 2008, which is a true Jubilé, as it was the 175 birthday of the Manufacture:

Three watches were unveiled, this year. No real novelties, except the MUT 38 mm which came in rose gold with a superb brown dial.

- The MMR Rose Gold 1833:



- The Master Grand Tourbillon Rose Gold 1833:



- The MUT 38 1833:



You certainly notcied the unity of style, which is, in the brown dial and the rose gold case, for these three watches.

A very thin catalog was published, in 2008, to celebrate this special anniversary, but cannot be compared to the 1958 Jubilé coverage, though.

3/ What about the 180th Anniversary?

I will reveal the new Jubilé collection in a few days, now, but yes, we can wonder:

- What will be the unveiled watches for this occasion?

Totally new watches? Adapatations of watches which already exist ( sorry for the redundance )?

Unity of style? Jubilé signature?

- What will be the coverage of the event?

Dedicated brochures or catalogs?

Advertisement campains?

Goodies?

A Real Jubilé time?

Hmmm... So many questions!

Best,

Nicolas This message has been edited by amanico on 2013-01-16 00:48:33 This message has been edited by amanico on 2013-01-18 23:38:30