Stories add more understanding of the nature of a brand

Robin,

Today, we have ample choice of brands and most have access to the latest technology and skills.

The real difference between the brands is 'attitude' and the nature of the bosses.

As a friend, I may not like every design detail of Chopard watches or jewellery but at least I know the reasons why the family owners do what they do.

The buck stops there and we can choose to participate.

For them, each choice and product is owned by them.

Regards,

MTF

More about History of CHOPARD Time and Jewels Part 1

By: MTF : December 21st, 2017-19:52

Following the series ‘A Brief History of CHOPARD Time and Jewels’ in 2016, we start a new series with more details to enrich the background of how the ‘Chopard & Cie’ company of today came about. Karl Scheufele II to Karl Scheufele III Due to ill heal...

Love this read

By: jrwong23 (aka watchthebin) : December 21st, 2017-21:48

i always find it fascinating to read a brand’s history and evolution , coping with changing times, challenges and new opportunities. Thanks for the write up MTF Cheers Robin

Stories add more understanding of the nature of a brand

By: MTF : December 22nd, 2017-11:13

Robin, Today, we have ample choice of brands and most have access to the latest technology and skills. The real difference between the brands is 'attitude' and the nature of the bosses. As a friend, I may not like every design detail of Chopard watches or...

Remember I wanted the history to have 35 instalments at least :)

By: KMII : January 9th, 2018-13:50

Thanks for these great insights into the brand and the links to the articles! Definitely time to reread some of them - my memory, after all is not what it used to be

I confess that I found new information re-reading them myself!

By: MTF : January 9th, 2018-16:20

Or maybe I read them with a different emotional state and saw things in a different light? Thanks for reading. Regards, MTF