Remember I wanted the history to have 35 instalments at least :)

Thanks for these great insights into the brand and the links to the articles! Definitely time to reread some of them - my memory, after all is not what it used to be

More about History of CHOPARD Time and Jewels Part 1

By: MTF : December 21st, 2017-19:52

Following the series ‘A Brief History of CHOPARD Time and Jewels’ in 2016, we start a new series with more details to enrich the background of how the ‘Chopard & Cie’ company of today came about. Karl Scheufele II to Karl Scheufele III Due to ill heal...

Love this read

By: jrwong23 (aka watchthebin) : December 21st, 2017-21:48

i always find it fascinating to read a brand’s history and evolution , coping with changing times, challenges and new opportunities. Thanks for the write up MTF Cheers Robin

Stories add more understanding of the nature of a brand

By: MTF : December 22nd, 2017-11:13

Robin, Today, we have ample choice of brands and most have access to the latest technology and skills. The real difference between the brands is 'attitude' and the nature of the bosses. As a friend, I may not like every design detail of Chopard watches or...

Remember I wanted the history to have 35 instalments at least :)

By: KMII : January 9th, 2018-13:50

Thanks for these great insights into the brand and the links to the articles! Definitely time to reread some of them - my memory, after all is not what it used to be

I confess that I found new information re-reading them myself!

By: MTF : January 9th, 2018-16:20

Or maybe I read them with a different emotional state and saw things in a different light? Thanks for reading. Regards, MTF