Same here. As a manufacturer,Chopard is somehow quite obscured ,not many people even recognizes the brand.
IMO Chopard's designs , while they're all very classy, classical and well executed but still a bit generic, there's still something to be desired . Lacking some flare , something iconic .
For example a Rolex is instantly recognizable, a speedmaster is infinitely versatile, an IWC portugieser is THE dress watch , and breguet's coin face is timelessly elegant.