that. IWC has an American/Swiss/German gestalt for me. Patek, in my eyes, is French/Swiss...VC, in my eyes, is big SWISS + little german + very small french, Rolex is English/Swiss/german...Cartier is big FRENCH/little swiss, etc. etc.
At the same time, in my eyes, the new design houses are about the personalities of the designers and not the cultural heritage of the company. They make them is Switzerland because it has cache...but they'll make them in China when that becomes acceptable new wave. The new makes are like modern artists...more about "look at me" than "look at this." In my opinion.
John Ireland