Breguet

tony p
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I'm sure the rising price of gold was at least part of the reason...

...but only part.

Thomas M and I went toe-to-toe recently over the contention that "if a brand is being heavily discounted, it's an indication from the market that their prices are set too high and maybe they should consider lowering them". I argued in the affirmative, Thomas in the negative.

Dr Mao won of course, but hey, he's much bigger than me. That's immaterial...I think many would still sympathise with my stance. Those who do should therefore ask themselves: if setting a price too high demands a subsequent reduction, then shouldn't setting a price too low entitle one to an increase?

After all, La Tradition was hot hot hot from the moment it was announced. Everyone may have thought, "Gee, what good value!" but Breguet didn't announce the watch as, "here's our new line in really-good-value-for-money watches". They just announced the watch, announced the price, and that was it.

Personally I think they are entitled to raise the price any time they like. Let the market decide. (Oh, sorry TM, the market doesn't exist. Scratch that one.)

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