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Breguet

'history, tradition, status , quality and timeless classic' that would apply to Rolex as well, certainly...

 

however one has to acknowledge that they are in completely different market segments. Rolex being on par with Omega (or better: vice-versa), while Breguet belongs to the top tiers. So I would have troubles comparing them.
What criteria would you use to come to the conclusion that a Rolex Cellini is behind a Breguet, after discounting price, number of complications (in other word, being comparable)?
Furthermore, in terms of public recognition Rolex beats Breguet (and dare I say: most if not all other watch brands) by a couple of logs. Same I think is true for the real value (although I cannot vouch for the Cellini, though...).
Best,
Magnus

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