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Blancpain

Great shots! This is a promising new direction for Blancpain

 

Hi Blomman,

Thanks for posting these fine images of the best new Blancpain in years. It successfully captures the character of the marque; this is the kind of upscale contemporary sports reference that Breguet, for all of its heritage, cannot provide within the Swatch Group.

I feel that Blancpain has been struggling to define itself since Breguet came aboard the Swatch wagon and received the lion's share of the attention among the haut-de-gamme brands. While Swatch succeeded in reviving Breguet and defining its public image, the original haute horlogerie house, Blancpain, lost much of the momentum that it built during the late 80s and 1990s with the Leman models.

While the 2007 Fifty Fathoms was a tour-de-force, the demise of the Leman and halting steps with the misguided L-Evolution series seemed to cost Blancpain its identity in recent years. I feel that this Bathyscaphe Chrono's combination of elegance, original technical innovation, and everyday durability gives the company another pillar on which to build alongside the Fifty Fathoms.

I can see the Bathyscaphe line becoming what the Leman line was to Blancpain for years; a versatile and sporting contemporary haute horlogerie platform.

Best,

Tim

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