I've always considered B&M to be a "best-bang-for-the-buck" brand, however they've been sleeping over the past few years.
I've also noticed that B&M goes through approximately 5-year periods of heavy marketing, followed by roughly the same of reduced marketing, and so they constantly need to re-educate the public, rather than keeping a steady stream of good target-oriented marketing.
I hope to see the brand take off.
Lastly, it's about time B&M came up with a movement. I mean, come on, if a pen company can...
-Dean