Ginger
814
Great to see this!
I agree with Mostel - for Tag Heuer and its target market this sort of concept watch adds interest to its regular offerings. And whether the innovation is "practical" or not at this stage is irrelevant. There is a trickle down effect of some aspect of concept watches, even just coatings or other techniques, to more mundane watchmaking sometime in the future, especially if done my a manufacturer rather than an atelier. And frankly, if I had the money to spend this grandmother would be inclined to purchase something like this (rather than art on the wrist) to encourage technical innovation and have a little bit of the cool factor rub off on her.
Ginger
SIHH 2012: Tag Heuer Mikrogirder
A new innovation from Tag Heuer after last year's Flying 1000. The particuliarity is that there is no escapement display as we know it anymore (no balance wheel and no hairspring). We don't have much details right now but I find it very interesting, I alw...
Bravo!
Something new and innovative for the escapement. It'll be interesting how this stacks up against the DeBethune 926hz escapement and the MB "We can time to 100th of a second with a slow-beat" A
TAG is defining itself in a cool way
As a business, it's very smart. They sell 12 jillion entry level watches that have little or nothing inventive or innovative about them. But they can say, "look how we invent and innovate over here ." It imbues these entry level watches with a spirit, whi...
I feel a bit the same,
I look these concept watches (or the V4) as seperated from the rest.
Great to see this!
I agree with Mostel - for Tag Heuer and its target market this sort of concept watch adds interest to its regular offerings. And whether the innovation is "practical" or not at this stage is irrelevant. There is a trickle down effect of some aspect of con...