Looking back many years one thing (among many) that Volvo did right was focusing on Estate Cars. (One reason is that Sweden is the country were most people vs population has a summer house) Volvo was ahead of their main competitors such as BMW, MB & Audi in this segment and for this they made a good profit.
Early this week I heard and interview with Volvo CEO and he among other things said SUV cars are peaking now. We are on our way back to Estate Cars. This made me think of the expression "Its not about sounding right now, its about being right in the long run". Will be interesting to see if he is right