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Land Rover Defender, a Tribute to a 67 Year Old Icon

 

PuristSPro honors the Land Rover Defender, a vehicle with an unparalleled history.  The Defender has enjoyed production in Solihull, England for an amazing 67 years but will unfortunately be stopped in December 2015.  We explore the Defender and compare it to its modern brother the Range Rover.




Hand-built SUVs, the Land Rover Defender and the Mercedes-Benz Gelandewagen, are both modern classics that are a part of the dying times. 

 

We see the marketing phrase “hand-built” all the time.  And it’s mostly meaningless.  Very few things are hand-built anymore.  Public companies are run by profits, profits dictate robots and efficient designs that minimize human labor costs. 

 

Land Rover Defender – rumored to be one of The Queen’s favorite personal vehicles that she personally drives, is almost entirely hand built.  While all the major metal pieces are pressed by machine, a large amount of the finishing of pieces, pre-assembly of pieces, riveting and welding are all done by hand.  Only seven robots are on the production line, in contrast the Range Rover production line has 328 robots.  The Defender has been built in Solihull, England for 67 years!  But Solihull production will supposedly end in December 2015. 

 

The Defender is destined to become a future classic.  Procure yours today and see where it takes you in the decades to come. 

 

 


60+ year old car or modern car? This is a modern car believe it or not!
60+ year old car or modern car? This is a modern car believe it or not!



The interior of the Defender. Simple, practical, and purely functional.
The interior of the Defender. Simple, practical, and purely functional.  Just the way I (and The Queen) like it. 



Assembly is done almost entirely by hand with minimal assistance from machines. The factory looks fairly antiquated.
Assembly is done almost entirely by hand with minimal assistance from machines. The factory looks fairly antiquated.



Measurements are done manually. Modern factories have robots with laser measuring devices.
Measurements are done manually. Modern factories have robots with laser measuring devices.  Production is done in a way that is so counter-intuititive that it's starkly different from the modern Range Rover production. 



There are only seven robots on the production line of the Defender.
There are only seven robots on the production line of the Defender.



A lot of manual work is still performed.
A lot of manual work is still performed.






Finished Defenders on the productoin line.
Finished Defenders on the productoin line.




The rugged go anywhere attitude of the Defender allows it to go anywhere, anytime, in any condition.  The Defender has been on all seven continents in all types of conditions. 


Range Rover production. The Range Rover has larger and fewer parts.
Range Rover production. The Range Rover has larger and fewer parts.



There are 328 robots on the production line of the Range Rover.
There are 328 robots on the production line of the Range Rover.



Modern factory, brightly lit. More robots than humans.
Modern factory, brightly lit. More robots than humans.



Highly automated, mechanical claws running on computers hold the cars as they make they their way pass the assembly stations.
Highly automated, mechanical claws running on computers hold the cars as they make they their way pass the assembly stations.



Almost complete, this Range Rover is ready for customer.
Almost complete, this Range Rover is ready for customer.


The Defender.  Versatile in combat and highly desirable during peacetime.  Long live the Defender! 

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