While I am definitely no fan of SUVs and find the idea of 'high-performance' ones slightly ludicrous, I can't ignore the fact that something approaching 50% of Porsche's sales in the US are of the Cayenne.
911's accounted for another 20%, the Boxster 6%, the Cayman 5% and the
So sportcars are now around 30% of their production and they're actually selling less of these than before the Cayenne was introduced 10 years ago. The market has moved.
I don't like the dilution of those brands much either, but if shifting loads of re-engineered Touregs helps the continued existence of GT3s and Aventadors, I'll grumble quietly.