Audemars Piguet

Last week I brought my 2012 Royal Oak Offshore reverse Panda (last series of the rupperclad with black date) for its first big service. It was my first visit at the beautiful AP boutique in Zurich. I had an interesting chat with the watchmaker there. He e...  

Whatever truth or science there may be to this, it most definitely suits them to have a recurring revenue stream like this. I don’t think I’d change my behavior. Service when needed.

They need servicing.

The reality is that rolex has a way bigger engineering budget because they sell millions of watches. AP is big but rolex is even bigger. The offshore famously has quite a few problems with the crowns falling out etc.

Royal Oak, yes, that happened to me one time and was promptly, and correctly, repaired by AP.

Unfortunately, I’ve had something wrong with two watches this year and both are still under warranty. Perhaps they need to be serviced more frequently because build quality has declined?

That’s served me well so far, this being my 40th year of collecting.