Audemars Piguet Beverly Hills Boutique Opening Party - Winter Wonderland on Rodeo Drive

Dec 10, 2015,10:58 AM
 

Last night, Audemars Piguet celebrated the official opening of its new Beverly Hills Boutique on 254 Rodeo Drive which is a partnership with Greg & John Simonian's Westime.  This exact location used to be Westime's Beverly Hills store. 




Theme of the night is "Winter Wonderland" where AP brings a part of Le Brassus Hills to Rodeo Drive.  Faux snow lined the famous cobble stone pathway on mini Rodeo Drive, and the entire street was blocked off for this event.  Various food & drink stations lined the pathway, ranging from cheese broccolini to a tasty orange juice vodka concoction. 







Jammed packed with celebrities and VIPs, this grand opening celebration surely packed a punch with tons of GQ & Vogue attired-approved individuals.  Everyone was well dressed and in cocktail attire.

I was starving after a 2 hour 15 minute commute to get here, so nibbled on the first hors devours passed around by model serving staff dressed in all winter white.





Champagne was free flowing and after taking a stroll through the new AP Boutique, I headed out towards the Red Carpet photo station with AP backdrop.  Here's Olivia Palermo and husband model Johannes Huebl with AP Global CEO Francois-Henry Bennahmias.



Next was TV host James Corden.




Followed by actress Jo Champa.



Here's actor Slyvester Stallone with AP Brand Ambassador & actress Freida Pinto.




And here's a group shot from left to right - Westime's Greg Simonian, AP Global CEO Francois-Henry Bennahmias, Freido Pinto, Slyvester Stallone, and AP North America CEO Xavier Nolot.




Below in the middle is Corey Gamble who is now dating Kris Jenner.








And now AP Brand Ambassador and tennis superstar Serena Williams arrives on the Red Carpet.




And below is one of my all-time favorite actors - Golden Globe winner & Oscar nominee Don Cheadle. 




And below is the lovely model Alessandra Ambrosio.
















Next is professional boxer Miguel Cotto who was sporting a beautiful rose gold Royal Oak. 








Various other celebrities such as actor Joel McHale, actor Jeremy Piven, musician John Mayer, and rapper Won-G Bruny arrive but I didn't take any more photos.

At around 8:45pm, we have the inaugural ribbon cutting ceremony with Greg Simonion, Xavier Nolot, Francois-Henry Bennahmias, Serena Williams, and Freida Pinto.  The pathway was jammed packed with guests!








After the ceremony was over, I grabbed a couple more hors devours from the beautiful staff working that night.






And what's an AP event without a watch assembly booth?  Here's Gary Cruz, AP's Technical Trainer for both North and South Americas, working on an AP movement.


Thanks for taking the time to read my report, and a big thanks to Audemars Piguet for a great event.  Wishing AP & Westime the best of luck and success with the new Boutique!

Cheers,
Anthony

PS.  Below is my cheesy animated gif of me wearing my AP Offshore from the AP Winter Wonderland photo booth smile   AP gave guests the cream cashmere scarf I'm wearing in the picture.




  

This message has been edited by AnthonyTsai on 2015-12-10 10:59:52


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Link to official AP Beverly Hills Boutique Inaugural Celebration press release

 
 By: AnthonyTsai : December 10th, 2015-11:02
Read in our News Central forum here: www.watchprosite.com Cheers, Anthony ...  

Great report Anthony!

 
 By: MichaelC : December 10th, 2015-13:22
I was invited but could not make the trip. Appreciate the inside look at the event.

Even the drive home was very fitting

 
 By: AnthonyTsai : December 11th, 2015-06:11
Since the theme of the event was Winter Wonderland, on my drive home for some strange reason, it was very foggy (of which it never is) so the "winter" experience carried over even after I left the event

AP spares no expense ;-) [nt]

 
 By: MichaelC : December 11th, 2015-17:56

Great report on a great event.

 
 By: Luis6 : December 10th, 2015-16:00
And just as I was wondering where our handsome Anthony is, there appeared your animation. You do look like a movie star, seriously.

Nah I look like a mook in the animated gif :P

 
 By: AnthonyTsai : December 11th, 2015-06:12
My wife was supposed to go with me but she was too tired so I went solo. I was boring in the photo booth ... I should have done some crazy poses and facial expressions

Great report Anthony!

 
 By: BABKA : December 10th, 2015-22:24
Nice scarf too Thanks for sharing all the photos!

Thanks Babka! [nt]

 
 By: AnthonyTsai : December 11th, 2015-06:12

Very cool!

 
 By: pingtsai : December 10th, 2015-22:35
Looks like a fun and exciting night. Lol...star struck, where are the watches?

There were way too many people in the Boutique so I didn't take any photos

 
 By: AnthonyTsai : December 11th, 2015-05:56
Any photos would have been through vitrines and counter displays too. Plus, we've already seen everything here in the forum Also, it appeared as if the general layout of the store is still the same as when it was a Westime store. Just different façade and...  

Snow bunnies in Rodeo Drive

 
 By: MTF : December 12th, 2015-00:56
AT Thanks for the live report. I have not looked at Audemars Piguet for some time...until last week when I saw this.... 44mm Royal Oak Offshore Coal dial They've increased the case size in this day and age? Everyone is going back to human size watches sin...  

Nice event and great to see the new AP boutique open

 
 By: ED209 : December 12th, 2015-18:31
Wish I could have known and attended, I need to stop by Westime to pick up a small AP jewelry accessory for the holidays. Thanks Anthony for the report. Regards, ED-209

A new store to visit...

 
 By: patrick_y : December 16th, 2015-09:31
A new temple for Audemars Piguet. Looking forward to seeing the new store in person! Thanks for the photos Anthony! Looks like a great time was had by all.