HorologyMiami
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Increase in pricing...because $46,000 steel royal oak offshores aren't expensive enough!
AP has opened its newest AP House in Atlanta, Georgia
AUDEMARS PIGUET OPENS ITS NEWEST AP HOUSE IN ATLANTA Atlanta, January 28, 2026 – Swiss Haute Horology manufacturer Audemars Piguet is pleased to unveil its newest AP House in Atlanta, Georgia – a space where the heritage of Switzerland’s Vallée de Joux me...
Saw that on robbreport.com
this morning. let me ask, it it really necessary? Seems a bit over the top to me. Will they see an increase in sales??
It is not about increasing sales. It is about inviting AP enthusiasts into the fold.
AP House was a decision made years ago by the brand on how they will connect with enthusiasts. It must achieve their goals, as they continually open new locations.
In such case then I think ATL makes sense.
It is rapidly developing (further) as a hub for tech/businesses in addition to the athletes, movie stars, etc. Of course these aren’t the only groups of people that wear AP.
Agreed. But those "groups" are certainly on the rise with AP
Athletes, actors, etc. I always make my own buying decisions and am not ever influenced by others, especially celebrities, when buying anything. But if I'm totally honest, my interest in AP lessens as it becomes more for these groups. I still love the wat...
I agree with MichaelC here.
Not all expenses correspond directly to verifiable financial enhancements. But how many times have you read here about exceptional customer experiences and their antitheses? This is a well designed and welcoming space from what I can see. Maybe no direct ...
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Increase in pricing...because $46,000 steel royal oak offshores aren't expensive enough!