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A. Lange & Söhne

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The business person in me finds it crazy to buy something incredibly expensive when it is available in the same quality for 25-40% less elsewhere. At the same time I respect the brand, and want to support what they’re doing. I’d like to have a personal relationship with the brand. Over the last 20 years I have bought eight APs, not all from the house, but certainly whatever current models are available. I really enjoy my relationship with them. I get Invites to see new pieces, to attend events, and to get first dibs when new watches are released. I have never sold a watch, and I’m really into horology. My father and grandfather loved watches, and my three grown sons appreciate them too. I want to create that same relationship with Lange & Söhne, especially since I’m German. So I will buy some pieces from the company, but will add others from the secondary market. None of their commemorative limited editions have spoken to me thus far, I hope they develop a strategy that invests more in that, but they’re such a small Maison that I’m not sure they’d have the marketing budget to support such an effort. Let’s see where the journey goes.

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