Chromatic Fugue
1850
Marketing
Oct 28, 2019,15:29 PM
Everything about this launch seemed odd from a marketing perspective:
1. The strip-tease buildup was overdone and inevitably led to disappointment.
2. The photos released on the launch date were very bland: basically head-on two-dimensional shots stripped of texture and nuance. The universal reaction among those who handled the watch was: “I didn’t like it when I saw the photos, but then I liked it when I saw the actual watch.” Who’s to blame? The bland photos. (I’m not blaming the short video, by the way; that was pretty good.)
3. Like you, I can’t get over not letting people see the watch for themselves soon after launch. There is only one way for Lange to quell the widespread sense of disappointment: let people handle the watch in the metal, even if for display purposes only. Have they done this? No.
The Lange watchmakers deserve better than this.
Comments:
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Odysseus delivery?
By: Rapwatch : October 26th, 2019-10:53
Anyone got a date yet. I heard someone claiming to have one coming November? I have been told by my boutique not till Feb 2020? Cheers R
Good one ☝️
By: BABKA : October 29th, 2019-19:16
I was also told Feb. South Coast Plaza in Costa Mesa has one now for 2 weeks to view. It’s not for sale though.
Marketing
By: Chromatic Fugue : October 28th, 2019-15:29
Everything about this launch seemed odd from a marketing perspective: 1. The strip-tease buildup was overdone and inevitably led to disappointment. 2. The photos released on the launch date were very bland: basically head-on two-dimensional shots stripped...
End of 2020 here in Germany
By: COUNT DE MONET : October 28th, 2019-14:05
Regardless "ordered" from a boutique or from an AD, from my own experiences. Apparently no direct sales allowed prior to Watches&Wonders 2020, only listings of potential customers (source is a German Lange forum). At the Dresden Boutique a show piece will...
In Msk boutique it is available from Sa
By: serg70 : October 29th, 2019-08:07
But for viewing only I've been told it will be an limitation (only a few pieces per year for each boutique). WBR Serge