The AVERAGE increase is 30-50%. For example, some may have received an increase of 1% while others an increase of 100% so it "averaged" to an increase of 75% to all employees. If, for example, a 1% increase went to the janitor who makes 25,000 and a 100% increase to the CEO who makes 2,500,000 so the "average" increase is as big as the marketing opportunity!