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A. Lange & Söhne

I second Stephen on this one....

 

Why is it disturbing to you?  This is for me a hobby, a nice hobby indeed, and it has little to do with investment value or monetary gain/loss from it  because I open the wallet for love.  It is the "cost" to enjoy life, which just happened to be partially recoverable as a bonus when disposed unlike many other hobbies.  A few more points are:
(1) It is happening not only to ALS but across the board.  Any asset/property price tend to go up and down.  It is called "cycle" and most of the time, the market adjusts itself - so the price today may be (what is percieved to be) the right one and can remain for a very long time.
(2) If the secondary price is dropping, so should the primary market - you should get better deal from AD or gray market dealer to absorb (some of) the "theoretical loss" which may or may not actually materialize in the future in case you decide to sell it.  It is really a good time to be a buyer.

Like Stephen well put, among all the watch brands which are "suffering" price down in the secondary market, ALS is one of a few, very few, reliable and well worth one that will pass the test of the time.  Stop worrying and just enjoy!

Ken

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24 Comments view entire thread 

Why are Lange prices dropping so hard on secondary market ?

 
By: mphilippe : August 11th, 2009-11:19
I particularly note the sharp decline in Dato prices. Its disturbing. Are they flooding the market ? Can't figure it out

I wouldn't know, and frankly wouldn't care

 
By: BluNotte : August 11th, 2009-11:22
Because market prices don't affect one bit my love for this marque, which IMHO is still the ULTIMATE best watch manufacture in the entire world. Don't be bothered too much about it too Philippe, just enjoy the brand! Cheers Stephen

just like everything else

 
By: Jose Mourinho : August 11th, 2009-12:54
Right now there are just more sellers than buyers people are selling because they need the money and people are not spending because they want to hold on to what cash they have. Its a great time to buy if you have ample cash but then again there are peopl... 

Well; when you'll find

 
By: amanico : August 11th, 2009-13:16
A 1815 moonphase, a Cabaret platinum with a black dial, a Luna Mundi Set, and a RL PLM or not, at 60 % off the retail, please do not forget to send me a PM... Best, Nicolas

Put me on the list

 
By: stromer : August 11th, 2009-14:41
,please, for a RG Richard Lange at 60% off ;-) Gute Nacht, Martin

Nico the Luna Mundi is mine............

 
By: moc : August 11th, 2009-14:56
With my pt grande I d have the 3 metals!!!!Thats my grail!!!!!Mo.

I got first rights on the 1815 moonphase if you pass Nicolas

 
By: ArthurSG : August 11th, 2009-18:01
A couple are floating around at a price point which I guess I'm not comfortable with but that is just me. The 1815 moonphase is the first Lange piece that really grabbed (and I mean really grabbed) my attention.

I assume that it is because...

 
By: Rob : August 11th, 2009-18:46
1. there is the perception that it is always available hence diminishing the retention aspect of collecting for some... 2. some minority of people who bought the vaunted Datograph got tired of it for one reason or another hence have just started dumping t... 

I second Stephen on this one....

 
By: KIH : August 11th, 2009-19:15
Why is it disturbing to you? This is for me a hobby, a nice hobby indeed, and it has little to do with investment value or monetary gain/loss from it because I open the wallet for love. It is the "cost" to enjoy life, which just happened to be partially r... 

With due resepct

 
By: ianny : August 11th, 2009-20:38
I wouldn't be buying watches if I were worried about their resale value. Why would that be a factor in one's enjoyment of watches? Regards, iAn

I think a fundamental reason is the list price of most if not all

 
By: happyguy1688 : August 12th, 2009-00:33
high end watches are setting too high and in a unstable economy, people are re-assessing the intrinsic value. it is now not surprise to find LNIB watches of top brand at below 50% of list price, and seond tiers - 30% or below in the secondary market. I th... 

Further thought. I agree with all posts above and in particular

 
By: marcelphilippe : August 12th, 2009-10:16
that the ownship of a ALS is its own reward. My Dato is going nowhere. But I know that certain brands are more savy at keeping the value of their watches high, e.g. Patek Philippe. You don't see 5070s' selling for half of retail on the secondary market. T... 

Well said Marcel.....

 
By: CL : August 12th, 2009-11:24
I do think Lange can do something about this situation though not necessary a 'need'. Personally, I think Dato is a WIS chronograph. It is the Top of the Very BEST though I hate the luminous hands ;-) Some collectors I know get tired of it rather easily b... 

Not a terribly difficult situation to understand IMHO

 
By: tahoeblue : August 12th, 2009-11:51
A few factors may be at play: 1. I don't think Lange prices are actually falling hard. From what I have seen they have remained relatively stable compared to decreases in more speculative watches. The hit right out the AD door means that these watches are... 

It makes sense.

 
By: ling5hk : August 12th, 2009-16:33
My AD just informed me that Lange has adjusted their retail prices - lower by about 8%. Not sure whether it applies to all models. If this is true, then IMHO, Lange has made a wrong move. Lange should work with their AD on the discount structure instead o... 

Interesting that Lange didn't really...

 
By: SRG : August 12th, 2009-21:15
raise their prices very much over the years. A lange One was $19,800 in 1994, and only $27,800 now. That's a 40% increase over 15 years, or about 2.2% each year. That's not bad at all. Patek on the other hand.....

But if you consider the discount AD gave

 
By: dundev : August 12th, 2009-21:34
back in 1994 and that of now, the difference would be much wider. Nevertheless, I agree to you when comparing to others brand, the raise is still "reasonable"

different strokes

 
By: Mech : August 13th, 2009-18:36
Just like there're many watches catering to many different tastes of owners, there're many pricing approaches to getting/owning these beautiful pieces. For every one who enjoys the ultimate priviledge of paying the premium of buying it brand new, first in... 

+1. Regards, David. [nt]

 
By: manitouman : August 14th, 2009-01:45
This message has been edited by manitouman on 2009-08-14 01:47:32