CastorKrieg
419
Same reason Patek limits their sport watches
Relying on one line to generate disproportionate profits puts the company at risk - if tastes will change (and they do - RO and Nautilus were not popular at the beginning, late 80s Rolex dealers refused Daytonas for trade) the profits will plunge at AP. Nowadays companies are much larger than before, it will be very hard to scale back from the manufacturing levels they have now.
That’s why TS is adamant about limits on steel production, he doesn’t want to become like AP is now.
More posts:
A sampling of the AP collection from over 10 years ago...
Early 2009, this photo, from a golf event with Thomas Levet and Vijay Singh. Some great pieces in this case... ...
I would say they already have diversity with their other lines like Jules Audemars
The focus on the RO is just due to where the market demand is.
Same reason Patek limits their sport watches
Relying on one line to generate disproportionate profits puts the company at risk - if tastes will change (and they do - RO and Nautilus were not popular at the beginning, late 80s Rolex dealers refused Daytonas for trade) the profits will plunge at AP. N...
Back then.
How much of that window could you have bought back then, with discount, for the market price of a steel 5711 today? Don’t have to answer, but I find that entertaining.
One of my favorites, and one that still haunts me for passing on...
The Lady Denim, steel 38mm Offshore w/ metal pushers. Tracie could have been a 1 watch girl with this one. ...
