Audemars Piguet - A sampling of the AP collection from over 10 years ago...

A sampling of the AP collection from over 10 years ago...

By: MichaelC : January 8th, 2020-05:21

Early 2009, this photo, from a golf event with Thomas Levet and Vijay Singh. Some great pieces in this case... ...

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I think the company should change its name to Royal Oak. It's a pity they are not able to diversify... I hope they fix the hands and numerals on the Code 11.59 [nt]

By: LX (Alex) : January 8th, 2020-05:24

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I've never understood why they should want to diversify from the Royal Oak. They sell every one they make. [nt]

By: M4 : January 8th, 2020-12:14

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I would say they already have diversity with their other lines like Jules Audemars

By: jleno : January 8th, 2020-18:50

The focus on the RO is just due to where the market demand is.

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Same reason Patek limits their sport watches

By: CastorKrieg : January 10th, 2020-23:31

Relying on one line to generate disproportionate profits puts the company at risk - if tastes will change (and they do - RO and Nautilus were not popular at the beginning, late 80s Rolex dealers refused Daytonas for trade) the profits will plunge at AP. N...

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Thierry Stern's thinking is right, even though it inflicts a lot of frustration on prospective Nautilus collectors who really like to keep the watch instead of flipping it for a profit. [nt]

By: LX (Alex) : January 13th, 2020-23:21

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Is that the pre-2012 Jumbo in the window? [nt]

By: Ted-Lo : January 8th, 2020-06:34

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I believe it is a 15300. A robust beauty! [nt]

By: MichaelC : January 9th, 2020-05:14

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Back then.

By: Ted-Lo : January 9th, 2020-06:07

How much of that window could you have bought back then, with discount, for the market price of a steel 5711 today? Don’t have to answer, but I find that entertaining.

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