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Many of these small independent brands need only sell through 10 - 50 watches for a successful launch. If they are all relying on the same client to buy everything, it can be a problem. If the client base is coming from a larger pool though, a new...

It's certainly hard to stand out from Chaykin's shadow, but Anton Suhanov has managed to do so with a very consistent aesthetic. The rubies and cold grey dials are fantastic, to say nothing of the sculptural qualities of the movement.

So many good points have been made already. The watch industry reminds me of the Las Vegas tourism industry, where the Strip is converging on a strategy of fewer tourists, but much higher transaction prices. I think the key is that most of the...

I agree with your conclusions. We can see one big advantage of having a micro rotor movement in the stable, as they can be convincingly adapted to rectangular cases. The difference between degrees of success comes down to thoughtful consideration to...

The Cubitus has, overall, been worth of the criticism. However, I think with solid plates we would be sufficiently fooled to stop there and just say it looks better. The question is, did we apply the same standard of fact finding to all square shaped...

You did a great job with the movement breakdown and model of the program wheels. I always liked the El Toro watch. I'm surprised to learn that this particular model is now worth more parted than whole.

Comparing these exact models, I voted for the 222 in this showdown. There are Overseas models I prefer over the 222, but not the one they chose.. The Overseas Ultra Thin (2000V) that was released in 2016 with the Cal 1120 feels like the true...

Assuming you're keeping the original dial, the crown location will be at 12 o'clock. Short, wide lugs would work, similar to the original holder. If you look at other Chopard LUC cases from the era where these hands were the signature, you can see...

Like the Niton, it's going to have a niche appeal. Those who like the aesthetic will really appreciate it. The injected resin is an interesting way to form the case. The resulting watch isn't visually refined, but it doesn't have to be. It's very...

If you agree that the finest watches have a bespoke quality about them, you may agree that the finest watches should not be made at the scale that the most established brands operate today. The bespoke characteristics and design of this watch...