Independents

So, so many new brands exploiting the current trend of traditional design and finishing (the wildcard for hefty prices) I miss the creativity of 00s. Even Wei Koh is part of this with his brand LEGARE (by the way, Wei Koh is also the President of the jury...  

Made a thread about this a while ago but it feels extremely formulaic for the most part. Rip from the Signature 1 by Greubel / Breguet Tradition aesthetic Extensive finishing Time only $75k - $125k launch price You can put a lot of these watches next to e... 

Since last year looking at some nice Pateks and Lange that you can pick up at a decent price or even some great complications from AP or GP from the early 2000 🤷🏻‍♂️

I don’t know if I’m allowed to make the comparison, but I’ll do it anyway. I see some similarities with Panerai somewhere between 2005 and 2010. The brand was incredibly popular at the time and had a wide range of collectors coming from all backgrounds. S... 

I'm hungry for more but can't find enough of these round, hand-finished, smallish watch to acquire. They are always sold out before the official release and the subsequent releases typically take a few years to come in. Can't wait to see new Simon Brette,... 

Many of these small independent brands need only sell through 10 - 50 watches for a successful launch. If they are all relying on the same client to buy everything, it can be a problem. If the client base is coming from a larger pool though, a new brand j... 

Imagine it was food….First we take some foie gras, add some truffles and then some wagyu. Stir it up and cook it in a green egg. Yes, we all know that those tick the list of being great ingredients but does it come together in a great dish? No. It’s all p... 

and it is a good time for watch industry because it is attracting so much attention now. People from many walks of life get interested not only in watches but everything analog, tired of digitalization. We starting to appreciate more and more the human to... 

He packaged in all the tropes the market demands but its not just a sum of those tropes like some watches are.

the new Lederer Inverto release. His design seems more avant-garde. His technical ability with his independent double wheel escapement seems innovative too. Just look at that movement! ...