I'm an average man...

Dec 27, 2011,15:15 PM
 

With average taste. My collection includes Blancpain Flyback, GO Senator Navigator, Nomos Tangomat, Omega Co-Axial DeVille and sundry vintages such as an Universal Polerouter. I have these watch because I like them, they are my taste, they are interesting.

There are also watches I do not like, watches I find distasteful, these include Panerais, various Rolex models, AP Royal Oak Offshore, Hublot Big Bang.

Many people totally adore this latter group, I do not. And if ever I read an article telling me they are beautiful, it annoys me. Beauty is in the eye of the beholder, it is personal, not quantifiable and should never be an argument for a journalist to put one above the other. I'll decide that. If he has other arguments, sure, that's what he's for, it is his job. He writes about watches to inform us about the merits of the case, the movement, the accuracy, legibility etc.

Likewise with cars, there are cars that many people would give their eye teeth for which leave me stone cold. Ferrari is but one extreme example of this. I drive a BMW, a model probably unknown to you, the 1-series hatchback. I like it, many don't. It is not a classical beauty but it has a character all its own. Moreover, mine is red. I like red cars. I have seen the 1-series being dismissed by many car journalists on no other ground than being ugly. I beg your pardon? I'll decide. Publications like that have lost me.

So, I'm by no means extreme in my taste but I am outspoken and I simply beg to differ.


More posts: Big BangBMWNomosRoyal OakRoyal Oak Offshore

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I would be very curious to know upon what criterias these rankings

 
 By: amanico : December 25th, 2011-12:20
Are made... If it is the cost of the watch, the innovation, the horological content, the bienfacture, or just the production numbers. Seeing, for example, GP in rank 34 when I read that Breitling is Nr 6 just convinced me that this ranking is pure bu....i... 

Am with Nicolas on this one pure Garbage

 
 By: gazoz : December 25th, 2011-13:22
this chart is silly what is the ranking for ? anyway its funny to read this garbage sometimes specially xmas

Yes Nicolas no need to say more

 
 By: gazoz : December 26th, 2011-05:46
some only know what they see on advertising and so on

There are a few factors that...

 
 By: Signo : December 25th, 2011-13:49
aren't traditionally judged as relevant, such as resale value, customer service...etc. Still an interesting reference IMHO. Merry Xmas!

Rubbish! Girard Perregaux on 34th ranking ... outrages!

 
 By: COUNT DE MONET : December 25th, 2011-13:23
I have seen this "ranking" also somewhere before and to me this has been done by somebody who has no clue about watches. Horrible nonesense! Moritz

You can't believe everything you read [nt]

 
 By: Aussie : December 25th, 2011-13:35
No message body

Sad state of affairs??? No comment [nt]

 
 By: Bill : December 25th, 2011-15:14
No message body

A totally misrepresented ranking! A very bad chart! [nt]

 
 By: Watchlover78 : December 25th, 2011-19:41
No message body

The ranking comes from a German...

 
 By: Signo : December 26th, 2011-13:33
magazine. It was translated into Chinese.

I am not sure...

 
 By: Signo : December 26th, 2011-22:11
but you can probably find it by doing a simple search on Google.

I used to think that ...

 
 By: samwan : December 26th, 2011-02:59
a forced ranking of the universities in the world is so meaningless and therefore useless. Now this chart beats it hands down. Rolex gets a rating of '6' in taste while Lange & Sohne gets a '4'. Give me a break! Do participants of the survey know watches ... 

Taste is subjective³ anyway...

 
 By: Brava : December 26th, 2011-09:24
It always irritates the hell out of me when a journalist proposes one is more beautiful than the other, be it watches, cars, etc. I'll be the judge of that, thank you very much.

I won't contest that....

 
 By: samwan : December 26th, 2011-17:53
as I agree that 'taste' is largely subjective, as are factors listed on the chart like 'creativity' and 'design'. However, for objects of art and beauty, there must be some common, perhaps universal standards such as those used in international beauty pag... 

I'm an average man...

 
 By: Brava : December 27th, 2011-15:15
With average taste. My collection includes Blancpain Flyback, GO Senator Navigator, Nomos Tangomat, Omega Co-Axial DeVille and sundry vintages such as an Universal Polerouter. I have these watch because I like them, they are my taste, they are interesting... 

Appreciate your elaboration Brava

 
 By: samwan : December 28th, 2011-01:07
At the end of the day, there isn't a huge gap between our opinions - while we may see the definition of 'taste' and how it is measured differently, we both feel the list is a bit of nonsense , which appears to be the view of an overwhelming majority in th... 

Allow me

 
 By: samwan : December 26th, 2011-15:32
From left to right: Ranking Changes in Ranking Brand Score Design Reputation Subjective Quality Customer Service Technology Value Marketing Ability to hold value Taste Creativity Movement Complication

ok is the + -, movements of ranking

 
 By: time _ zone : December 26th, 2011-16:07
No message body

Thank you

 
 By: Dje : December 26th, 2011-23:54
Hi, Thank you for your translation. Giving marks to brands on such criteria needs either a massive marketing study (on 1000 and more people) or a large and deep knowledge of the wach industry and market. Of course all that should be done for each and indi... 

this chart does not represent the actual value of all the brands

 
 By: time _ zone : December 26th, 2011-15:27
I'll try my best to translate the individual column. My Mandarin is rusty, anyone who has the better knowledge please correct me if I am wrong. I will go from Left to Right 1) Total score from 1-6 2) Design and technologies 3) Reputation/brand awareness 4... 

On second look, I tend to agree with some of the rankings.

 
 By: jimjenkins : December 26th, 2011-22:04
After getting the translations for the column headings, I think this is a very useful ranking. For watch enthusiasts, definitely there is room for debate. But for the general population this will be a great asset. They can shop for complication, for resal... 

See the link below for the original ranking source, FYI

 
 By: jimjenkins : December 27th, 2011-00:30
The link shows the scans of the original German Article re. 2011 rankings, which tells a slightly different story. http://forums.watchuseek.com/f20/watch-ranking-2011-german-magazine-article-517476.html

Glad to know that Patek brand is still at the top

 
 By: Greenwatch : December 27th, 2011-07:42
But I don't really take notice of the ranking. I buy watches that sings to me. Thanks for sharing the post.