Patek Philippe

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Are made... If it is the cost of the watch, the innovation, the horological content, the bienfacture, or just the production numbers. Seeing, for example, GP in rank 34 when I read that Breitling is Nr 6 just convinced me that this ranking is pure bu....i... 

this chart is silly what is the ranking for ? anyway its funny to read this garbage sometimes specially xmas

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some only know what they see on advertising and so on

aren't traditionally judged as relevant, such as resale value, customer service...etc. Still an interesting reference IMHO. Merry Xmas!

I have seen this "ranking" also somewhere before and to me this has been done by somebody who has no clue about watches. Horrible nonesense! Moritz

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magazine. It was translated into Chinese.

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but you can probably find it by doing a simple search on Google.

a forced ranking of the universities in the world is so meaningless and therefore useless. Now this chart beats it hands down. Rolex gets a rating of '6' in taste while Lange & Sohne gets a '4'. Give me a break! Do participants of the survey know watches ... 

It always irritates the hell out of me when a journalist proposes one is more beautiful than the other, be it watches, cars, etc. I'll be the judge of that, thank you very much.

as I agree that 'taste' is largely subjective, as are factors listed on the chart like 'creativity' and 'design'. However, for objects of art and beauty, there must be some common, perhaps universal standards such as those used in international beauty pag... 

With average taste. My collection includes Blancpain Flyback, GO Senator Navigator, Nomos Tangomat, Omega Co-Axial DeVille and sundry vintages such as an Universal Polerouter. I have these watch because I like them, they are my taste, they are interesting... 

At the end of the day, there isn't a huge gap between our opinions - while we may see the definition of 'taste' and how it is measured differently, we both feel the list is a bit of nonsense , which appears to be the view of an overwhelming majority in th... 

nt

From left to right: Ranking Changes in Ranking Brand Score Design Reputation Subjective Quality Customer Service Technology Value Marketing Ability to hold value Taste Creativity Movement Complication

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Hi, Thank you for your translation. Giving marks to brands on such criteria needs either a massive marketing study (on 1000 and more people) or a large and deep knowledge of the wach industry and market. Of course all that should be done for each and indi... 

I'll try my best to translate the individual column. My Mandarin is rusty, anyone who has the better knowledge please correct me if I am wrong. I will go from Left to Right 1) Total score from 1-6 2) Design and technologies 3) Reputation/brand awareness 4... 

After getting the translations for the column headings, I think this is a very useful ranking. For watch enthusiasts, definitely there is room for debate. But for the general population this will be a great asset. They can shop for complication, for resal... 

The link shows the scans of the original German Article re. 2011 rankings, which tells a slightly different story. http://forums.watchuseek.com/f20/watch-ranking-2011-german-magazine-article-517476.html

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But I don't really take notice of the ranking. I buy watches that sings to me. Thanks for sharing the post.