as I agree that 'taste' is largely subjective, as are factors listed on the chart like 'creativity' and 'design'.
However, for objects of art and beauty, there must be some common, perhaps universal standards such as those used in international beauty pagents, or appreciation of music and paintings. If I can use a singular example, one can hardly criticize collectors of Renoir or Matisse to have bad taste...right?
I am simply astounded that a highly admired brand like ALS scored poorly in this department.
Sam