Thats funny....
I totally accept the fact that a well established site like ours publish all the press stuff ,its well informative of course...
On the latest advanced hyper super dooper discoveries from brand x,well,those in my opinion are the DNA of certain brands,some brands brandish tech expertise that they do not have and have a great following of fans,fair enough great marketing ,I am not bothered as I do not pay attention to certain brands.
We all have our heroes and our kings ,I am usually very disappointed when such a pompous way of communicating comes from a brand I respect a lot,but usually those brands REALLY develops the product further and they communicate it in a very elegant way.
There is the case also when a brand is very good but uses different strategies for different lines of watches,I have mixed feelings about that.
So ultimately I think that the less you have to offer the more you need this hyper marketing strategy,quality always pays in the end...that is the ultimate equalizer.....
Great topic Horo
Mo