Invisibility & Eternity - Jean-Claude Biver lays out his vision for Zenith!
WatchInsider's Alexander Linz has recorded an intensive interview session with Jean-Claude Biver, President of LVMH's Watch Division, in which Mr Biver discusses the future of watchmaking in general as well as LVMH's brand in particular. This is an extrem...
I admire JCB so much...
...even when he was was driving that brand that I could care nothing about, I still found myself hanging on every word and rooting for his success. He is certainly never short on passion or energy and I'm excited about what he could bring to Zenith.
Never short of passion or energy - be sure about this! I have met him several times...
and still can't believe his pure power in doing what he loves to do! Magnus
So Zenith is going to want to partner up with Singer?
And what celeb will he use? Lang Lang? Oh no, he\'s probably still tied to Hublot. Curious to see the marketing genius strategies unfold....
GOOD JOB with the article :)
...am glad you did such an excellent job at posting this :)
Hublot...
I find it strange that his previous brand, Hublot, partnered with Ferrari and now in this interview he dismisses Ferrari.
Singer would be a properly cool fit
On the subject of Hublot, the brand was positioned differently, so the Ferrari link works better there - their motto is certainly not invisibility and eternity
Great set of interviews...
Thank you for sharing Magnus, I never get bored of hearing JCB's opinion on the Swiss industry and his group of brands. This is a really great set of interviews. Cheers Andrew
Great interview and insights
fully agree. Zenith is not a fashion brand and will not follow fashion trends. Invisibility (discreet luxury with substance) and eternity (timeless classics) as the key themes - I like it! Cheers Robin