Zenith

WatchInsider's Alexander Linz has recorded an intensive interview session with Jean-Claude Biver, President of LVMH's Watch Division, in which Mr Biver discusses the future of watchmaking in general as well as LVMH's brand in particular. This is an extrem...  

...even when he was was driving that brand that I could care nothing about, I still found myself hanging on every word and rooting for his success. He is certainly never short on passion or energy and I'm excited about what he could bring to Zenith.

and still can't believe his pure power in doing what he loves to do! Magnus

And what celeb will he use? Lang Lang? Oh no, he\'s probably still tied to Hublot. Curious to see the marketing genius strategies unfold....

...  

...am glad you did such an excellent job at posting this :)

I find it strange that his previous brand, Hublot, partnered with Ferrari and now in this interview he dismisses Ferrari.

On the subject of Hublot, the brand was positioned differently, so the Ferrari link works better there - their motto is certainly not invisibility and eternity

Thank you for sharing Magnus, I never get bored of hearing JCB's opinion on the Swiss industry and his group of brands. This is a really great set of interviews. Cheers Andrew

fully agree. Zenith is not a fashion brand and will not follow fashion trends. Invisibility (discreet luxury with substance) and eternity (timeless classics) as the key themes - I like it! Cheers Robin