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TAG Heuer Announces two New Special Editions to Celebrate Collaboration with Aston Martin
The Swiss watchmaking brand symbolically chose the International Geneva Motor Show to unveil the two watches honoring Aston Martin and Aston Martin Racing.
These two chronographs showcase the DNA of the British brand. The design of the prestigious TAG Heuer Carrera Heuer 01 is inspired by the geometric shapes specific to Aston Martin's sports cars, and the technical, sporty TAG Heuer Formula 1 adopts Aston Martin Racing's lime essence color.
Geneva, Switzerland, 7th March 2018: Today at the International Geneva Motor Show, Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watches Division, and Andy Palmer, President and CEO of Aston Martin, were particularly proud to announce that TAG Heuer has been chosen as Official Partner, Official Watch Partner and Official Connected Watch Partner of Aston Martin and Aston Martin Racing.
To mark the new partnership, TAG Heuer presented two magnificent special editions honoring the British luxury brand. The Swiss watchmaker drew on its extensive expertise and through a strong collaboration with the Aston Martin design team to develop the designs, drawing direct inspiration from the colors, shapes, patterns and materials characteristic of Aston Martin's sports cars. Every detail imparts a creative touch and recalls the overarching automotive spirit of the partnership.
The first model is the prestigious TAG Heuer Carrera Calibre Heuer 01 chronograph, which draws inspiration from Aston Martin's luxury universe. The famous manufacture movement is visible through the dial, which is skeletonized in a hexagonal pattern that recalls the details on the new Vantage, for an exclusive Aston Martin dial. Meanwhile, the sturdy 45 mm solid steel case also presents a design that was specifically developed for this edition, which features lines on the side to evoke speed, the race track and piston. In another of the piece's exclusive features, the shape of the lugs has been revisited, taking inspiration from the lines of Aston Martin's emblematic bodywork. With a black ceramic tachymeter bezel, this piece is the perfect reflection of the expertise and technical mastery arising from the partnership between the two brands.
The second model is a TAG Heuer Formula 1 chronograph inspired by Aston Martin Racing. The TAG Heuer Formula 1 is TAG Heuer's ultimate motor racing model, synonymous with performance and speed. Entirely in steel and measuring 43 mm in diameter, this quartz chronograph features a notched steel bezel and an aluminum ring with a tachymeter scale. The indexes, seconds hand and Aston Martin's famous winged logo all don Aston Martin Racing's specific shade of lime essence and stand out against the watch's black dial to beautiful effect. The movement is accurate to a tenth of a second – an indispensable feature in a motor racing watch – and is displayed on the small counter at 6 o'clock, with the minute counter at 9 o'clock and the current seconds counter at 3 o'clock. The model comes with a magnificent black leather strap. Once again this is exclusively for Aston Martin as this is the first time TAG Heuer uses a leather strap in the TAG Heuer Formula 1 collection. With lime essence topstitching, it adds character and sporty style to the watch.
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TAG Heuer Announces two New Special Editions to Celebrate Collaboration with Aston Martin
The Swiss watchmaking brand symbolically chose the International Geneva Motor Show to unveil the two watches honoring Aston Martin and Aston Martin Racing. These two chronographs showcase the DNA of the British brand. The design of the prestigious TAG Heu...
yeah quite cool...
If you have an AM, certainly a great watch to wear while driving it! Cheers Andrew
The clever thing is the "Fan of Aston Martin" label is non judgmental
Andrew, Even if you don't have an Aston Martin, the watch is available to fans of the brand. Like Ferrari, Bentley and Jaguar watches before, memorabilia collectors can still enjoy. Particularly as Heuer does not charge an arm or a leg for the watch. I co...
One thing that I appreciate about modern Heuer is the price accessibility
even if the watches are not always to my taste.
I agree, there are plenty of fans who buys due to the super car label...
Personally, I always wanted a Hublot LaFerrari... but the reason for not buying it (as well as having to sell a lung) is that I know that I would soon get fed up of everyone asking where I had parked my car! Similarly I loved the Parmigiani Bugatti... but...
When they see you wear are LaFerrari and asked where your Ferrari is...
simply say, "you're looking at it!"
More or less....
what I expected. The 01 is to me mechanically appealing but quite dull aesthetically. I totally love the Formula 1 and might actually get it down the line. They are in no way remotely as interesting as the AMVOX line but at the same time not nearly as pri...
