WatchProSite|Market|Digest
WatchProSite|Market|Digest

Seiko

Seiko Corporate Vision Changes

 

Hello folks,

I have decided to share a few details of the changes going on at the Seiko Group. This follows on from a POST that I did a few years ago to understand the complexity of this company. So perhaps we can "open the kimono" and reveal how and why Seiko products exist and develop as they do...

Cheers,

Cazalea

SEIKO

We operate in line with our founder Kintaro Hattori's desire to "contribute to society through the watch business.” Our vision and message have evolved to: “As a company trusted by society, we will constantly pursue innovation, inspiring people everywhere, and creating a future full of smiles.”

Corporate Philosophy: A Company that is Trusted by Society

  • Offering high-quality products and services with the consistent emphasis placed on a customer-oriented approach.
  • Further enhancing the value of the Seiko brand that has been nurtured by its customers.
  • Further improving management transparency and fairness and focusing on environmental concerns.
As our Group continues to grow, we will continue contributing to the development of a sustainable society. We have established a new Sustainability Policy. We aim to solve social issues (materiality) by working towards the realization of WITH, which stands for
  • Well-Being - A Better Life
  • Inclusion - For All People
  • Trust - Certainty and Trust
  • Harmony - Harmony with the Earth
We will continue to engage in sustainable activities to create a future where the world is filled with smiles, and to achieve sustainable growth for our company and society.

New Management Plan

The Mid-Term Management Plan, called Seiko Milestone 145, or SMILE145, was announced in May of 2022. Its main message? We will become a "solutions company" rather than simply a hardware and software sales company.

No company or brand can be sustainable if society itself is not sustainable. This concern for the social context in which we operate is in line with our founder Kintaro Hattori's desire to "contribute to society through the watch business.” That spirit has been passed down in our DNA along with our corporate philosophy, to always be “A company that is trusted by society.”

The world is facing many challenges, including environments, diversifying values, and geopolitical risks. As a solutions company, we should remain close to society and provide products and services that help solve its problems. SMILE145 has established a system of three strategic domains based on the value we provide, rather than the product & service business segments of the past. These three strategic domains are:
  • Emotional Value Solutions Domain
  • Devices Solutions Domain
  • Systems Solutions Domain
Through these strategic domains, we will respond to social needs across a wide range of fields and achieve sustainable growth as a Group.

We also strengthen our human resource development and diversity, which help promote our business growth strategy, and accelerate digital transformation in order to create new value. We will work together with all our stakeholders to address social issues while we continue to grow.

With the change of our company name, we will return to our roots as a "solutions company" and, staying “always one step ahead of the rest,” we will continue to share the special moments that move us.

We will bring the slogan “SEIKO: Moving ahead. Touching hearts” to life while advancing toward our 150th anniversary and beyond, into a future full of smiles.


CORPORATE VISION: Leveraging analog & digital synergies to offer products and services to sustainable societies, connecting people, things, and time throughout the world.

1. Analog & Digital

We have refined a wide range of technological capabilities, focusing on our roots in the clock & watch business. We will combine our century-old tradition of analog technologies and our sense of humanity together with cutting-edge digital technologies to produce even greater synergies in the future. By doing so, we aim to create new technological, emotional, and social value.

2. Societies that connect people, things, and time

By connecting people, things, and time, we want to “shrink the world” and bring people closer together, joined by a sense of security and deep feelings. We want to create societies where feelings flow timelessly, and so bring smiles to the faces of people around the world. We will contribute to the shift away from mass consumption to an inclusive and sustainable circular society that places special value on people and the things that matter to them.



ANNOUNCEMENT of Atelier GINZA

Seiko Group Corporation Chairman, Group CEO, and Group CCO: Shinji Hattori is pleased to announce the opening of the Seiko Group's new creative studio, the Atelier Ginza.

The Ginza studio is located in the heart of the Ginza district (where Seiko was founded in 1881). It's on the 7th floor of Seiko House Ginza (previously known as the Wako building).

The  studio aims to create truly unique and innovative timepieces, where some of the finest designers, craftsmen, and watchmakers from the Seiko Group will work together to create, assemble, and adjust timepieces that highlight their creativity and expertise, all of which is underpinned by traditional Japanese aesthetics.

The studio will also provide a unique and unparalleled customer experience. Customers who purchase select products will be invited to visit the Atelier Ginza to discover the painstaking craftwork that goes into the creation of a great watch.

The Atelier Ginza is jointly operated by three Group companies: Seiko Watch Corporation, Seiko Time Creation Inc., and Wako Co., Ltd.

The three companies form the Seiko Group’s Emotional Value Solutions Domain, which aims to provide solutions to customers who demand a sense of deep satisfaction and lasting value (not just off-the-shelf products).


RECENT FINANCIALS

FINANCIAL RESULT DETAILS PAGE


The Whole Seiko Group consists of these company divisions (click on division name to go to the web page):

Seiko Watch Corporation 26-1, Ginza 1-chome, Chuo-ku, Tokyo 104-8118, Japan  +81-3-3564-2111

Planning, development and manufacturing of watches and other products and domestic and overseas sales. Includes the watch lines

  • Prospex
  • Presage
  • Premier
  • Astron
  • King Seiko
  • 5 Sports

Seiko Instruments Inc. 8, Nakase 1-chome, Mihama-ku, Chiba-shi, Chiba 261-8507, Japan  +81-43-211-1111

Development, manufacturing and sales of electronic components (quartz crystals, watch & hearing aid batteries), machine tools, precision components (ball bearings) and thermal & inkjet printers, metronomes and guitar tuners.


Seiko Solutions Inc. 8, Nakase 1-chome, Mihama-ku, Chiba-shi, Chiba 261-8507, Japan  +81-43-273-3111

Development, manufacturing, sales, maintenance, services and consultations for hardware/software use in information systems and network services. Network clocks, building energy management systems, restaurant ordering & remote menu systems, employee time clocks, wireless machine-to-machine communications modules, credit/debit card payment terminals and systems.


Seiko Time Creation Inc. 2-4-3 Fukuzumi, Koto-ku, Tokyo 135-8610, Japan  +81-3-5646-1500

Development, manufacturing and sales of clocks (desk clocks, wall clocks, alarm clocks), plus the sale and incidental installation work for system clocks, varied information display equipment and sports timing equipment, as well as timing and measurement services for various sports AND solutions for Factory Automation.


WAKO CO., LTD. 4-5-11 Ginza, Chuo-ku, Tokyo 104-8105, Japan +81-3-3562-2111

Sales of specially-selected watches, jewelry, accessories, interior supplies, art goods and crafts, glasses and foodstuffs chosen for tourists visiting Tokyo. With translation services and duty-free sales.


Seiko NPC Corporation 2-9-4, Taito Taito-ku, Tokyo 110-0016, Japan +81-3-6747-5300

Development, manufacturing and marketing of crystal oscillators, integrated circuits (IC) and modules for the automotive industry.


Seiko Future Creation Inc.   563, Takatsukashinden, Matsudo-shi, Chiba 270-2222, Japan  +81-47-391-2298

Group-wide R&D and production technology development, plus provision of Factory Automation systems and instrument analysis services



THE END!
smile
Cazalea


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10 Comments view entire thread 

Thanks!

 
By: cazalea : December 16th, 2022-13:15
I haven't figured out yet where other Seiko watch brands fit into the big scheme of things, such as Credor and Grand Seiko. Mike

It's my job; I've been doing this for 50 years

 
By: cazalea : December 16th, 2022-16:43
I'm not going to take the BS out, just make it easier to spot and to read (having been well trained in generating UK, CA and USA corporate BS-speak)

It means Seiko wants its products to do more than just tell time

 
By: cazalea : December 17th, 2022-13:43
They hope that when properly done, the manufacturing and distribution of their time-telling products will benefit both employees and end users, making them happy and making the world a better place. Here's an example: I went to Japan for a holiday but boo...