Rolex

Baron - Mr Red
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Value...investment...

Hi Chris,

I think the thing about value is that on this forum, the "value" of a watch is seen first and foremost as its intrinsic pleasure. By that, I mean its aesthetic beauty, its horological complications, its history, its quirkiness, innovation. It is these pleasures that drive most of the people on this forum. The monetary value of a watch is very much secondary to most people on this forum because very few see watches as investment. It is a different mentality. What Amanico was essentially saying is that if you love a watch, and truly adore the idea of wearing it, then you should pray that it is not rare, not valuable and nobody else wants it....the value to you is not a monetary one but one about pleasure.

However, you do raise an interesting question about monetary value and investment issues. If you buy a watch, you want a "return" from that watch. However, what I think Amanico is suggesting is that he would view its "return" in the form of the pleasure it gives him to wear it. It is a non-monetary return, if you like. I think most people on this specific forum would view it like that too.

I am sure that others will have their views too, but for the large part I think people who are passionate about watch collecting tend to view a watch's monetary return as quite low down the pecking order of factors that are attractive to them. If you like, it is the cherry on the icing on the cake. I buy the cake not for the cherry, but for the cake.

If you want to learn more about the monetary investment potential of specific watches, then you are 100% entitled to do so. I am guessing that this specific forum is NOT the place where that type of information is examined ...or particularly valued to any major extent.