Rolex

When Rolex presented a complete collection of new models on 1 September, the size of which differs little from that of a "normal year", it immediately answered a question: no, 2020 is not a transition year and this late presentation did not lead the brand...  

But very effective. That’s the Rolex way.

... a cut above.

...  

I look forward to seeing the new case. I am not a fan of the previous as I found it clumsy looking. I always hoped they would narrow the lugs.

Rolex have been very disciplined in what they do & what they don't do... Personally i like that very much, not buckling to the need of the market & staying very focused on core of the brand itself. New Kermit is my favourite among the sub...i think it... 

Thank you Xavier! Rolex indeed defines the market.