Rolex

AndrewD
[HoMe Moderator]
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Consistent advertising …

Dear Jan,

The ads really show how consistent the Rolex message has been across the decades. It’s obviously a great advertising idea – linking your watch with human achievement – and one that has been well copied.

True or not, I still love the following lines:

“Maybe now you understand why it takes over a year to make each Rolex.”

“The crown works exactly like a submarine hatch.”

“The case is … sculptured from a solid block of metal, using an immense amount of pressure.”

“… for divers a reliable watch can mean life or death.”

Regards

Andrew

Ps. thanks for going to the effort of posting these very interesting adverts. You saved me because just the week before you posted I visited my parents and went looking for my old National Geographic magazines from the 1970’s which I thought were still in the garage. They had unfortunately gotten wet at some stage and were discarded.