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Richard Mille

Some 2013 figures

 

From an interview of the marketing director, Tim Malachard with WorldTempus :



[...] This year, we will produce about 3,400 watches, compared with less than 3,000 in 2013. Our turnover for 2013 was 123 million Swiss francs and we are aiming for 150 million in 2014. Our average price increases year on year and is now over the 110,000 € mark. We sell what we produce and our order book is full. [...] 

[...] It’s doubtless going to be a big year for women internationally, so we are taking the opportunity to launch several new watches in our ladies’ collections. The latter account for 20% of our production, but we think that figure could in time reach 30 to 35%. [...] 

[...] China represents less than 3% of our turnover, and we want to develop it – that is indeed our goal this year. The rest is pretty well balanced, just as Mr Richard Mille himself has always wished it to be: 40% in Asia, 30% in Europe and about the same in America. We are going to open another 8 to 10 boutiques, including in London, Jeddah, Beijing and Shanghai. [...] 

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