When i say everybody, i am only talking from a small group of people, the rest of world ist thinking it is a Swatch. But this is not Problem, this small group never has contact with the rest of world, they are in a closed circle.
The concept is to make the watches so expensive, that normal working people get out and say, for this money- if they have it- y buy a PP 3970 o a PP tourbillon o what ever.
When R.M. start to sell his watches for a quater of the price a give him six months, because the Chicky-Mickys no buy any more.
He had all my respect for his concept, the watches are secundary.