Richard Mille

To be able to determine whether they are right to be "afraid" of fakes or not, it would be useful to have all the information RM has gathered.

They probably know quite more than us about the real proportions and thus real impact of this matter. They maybe know something we don't...  

Maybe in some part of the world where fakes are largely distributed, it has a bigger impact on the brand's image than in the US or in Western Europe.

I remember when I was a teenager that fake Rolexes were everywere and, of course, on every type of people. This has led me having a VERY bad image of Rolex.

Only lately, since I got very interested in watches, I could change that image and appreciate, for the first time, the brand.

Hence, I can imagine how, if widely sold, it can have a very bad impact on RM.

As you know, in high luxury fields, it is difficult to climb (ie expensive) and very easy to fall.

As, concerning the fake's "fidelity" to the original, I saw some really good ones on the net. Sometime they are however easy to unmask, sometime it's quite difficult (as for the RM052 Skull we talked about in another thread of the forum). But, even for the worst samples, easy to reveal, it's not good for the brand's image.

I'm not sure hiding "real" picture will work either but maybe it is what is needed.