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Richard Mille

Agree Eric....

 

...probably a philosophy that RM has taken from the car world which operates in exactly the same way. The brand association between the 'everyday' base car has always relied on manufacturers making a top line sportscar and relating its lower value units to the extremely expensive & costly supercar...after all is that not what Formula 1 is all about to car manufacturers?...quality by association throughout the range.

And it works .... very very well indeed!

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